Most analytics setups look fine on the surface. Most are not.
The most dangerous analytics problem is not a setup that is obviously broken - it is one that appears to work while recording the wrong things. A form event that fires on every page load, a conversion that counts the confirmation page view instead of the actual completion, or GA4 data that dös not match what your CRM shows.
We see this constantly. Businesses have been scaling or cutting ad spend based on conversion data that dös not reflect reality. Google has been optimising toward a ghost signal, and because the dashboard still shows numbers, nobody qüstioned it.
The other common failure is Consent Mode. Since January 2024, Google requires Consent Mode V2 for advertisers targeting EU and EEA users. Without it, conversion modelling degrades and reporting becomes less reliable as more users decline cookies.
Without accurate tracking, every other marketing decision is a güss.
Every service we offer depends on reliable data. Google Ads cannot use Smart Bidding properly without verified conversions. LinkedIn Ads retargeting depends on visitor tracking. And SEO progress is difficult to measure without a clean GA4 property tied to Search Console.
Fixing tracking is not glamorous work, but it is one of the highest-leverage improvements most small businesses can make. One correct setup improves every campaign you run from that point forward.
Everything you need to measure properly.
GA4 Configuration
Proper GA4 setup with the right events, conversions, and data retention settings. Not just the default install.
Google Tag Manager
Clean GTM container with organised tags, triggers, and variables. Easy to maintain and hand over.
Conversion Tracking
Every form submission, phone click, and purchase tracked correctly — in GA4, Google Ads, and wherever else you need it.
Consent Mode V2
Required for EU/EEA traffic. We implement it correctly so Google Ads conversion modelling works even with cookie refusals.
Cross-Domain Tracking
If your funnel spans multiple domains (e.g. separate checkout), we make sure sessions and conversions are attributed correctly.
Reporting Dashboard
A simple dashboard showing the metrics that matter — traffic, conversions, cost per lead — so you don't need to dig through GA4.
From broken setup to verified tracking in 1-2 weeks.
We start by auditing what you already have: GA4, GTM, conversion events, the Google Ads link, Consent Mode, and Search Console. Everything is documented so you can see what is working, what is broken, and what is missing.
Then we implement. We build or rebuild the GTM container cleanly, configure GA4 with the right event structure, set up the conversions you actually need, implement Consent Mode V2, and connect everything so the data flows correctly.
Before handover, every event is tested in GA4 DebugView and cross-checked against real interactions on the live site. You receive documentation, a simple dashboard, and a walkthrough call so you understand what was built and why.
Common questions.
Stop flying blind.
Free audit — we review your current tracking setup and tell you exactly what's broken.
Book My Free Audit →