SEO has a trust problem. Here is why - and what we do differently.
Most small businesses have a story about SEO that did not work. An agency charged monthly, published content no one searched for, and reported ranking wins that never turned into business. Or links were built on irrelevant sites and created risk instead of growth.
These experiences are common because SEO is easy to perform without producing outcomes. Publishing posts, building links, and running audits are activities. They are not the same as organic growth that turns into enquiries.
We work differently in three ways: technical SEO is fixed before content is produced, every keyword is researched and justified, and SEO progress is measured through the same GA4 analytics setup that supports your paid channels.
SEO that works in 2026.
Technical SEO
Site speed, crawlability, indexing, Core Web Vitals, structured data. The foundation that everything else depends on.
Content Strategy
Keyword research, content planning, and pillar page architecture. We identify what your customers search for and build content around it.
Multilingual SEO
Content and hreflang setup for English, German, Swedish, and Norwegian. Reach customers across DACH and Scandinavia.
LLM / AI SEO
Structured content designed to get cited by ChatGPT, Claude, and Perplexity. The next frontier of organic visibility.
Local SEO
Google Business Profile optimisation and local citations for businesses serving a specific city or region.
Link Building
Relevant, high-quality backlinks from real websites in your industry. No spam, no shortcuts.
SEO and Google Ads work better together than either dös alone.
Google Ads delivers traffic immediately but stops the moment you stop paying. SEO compounds over time but takes longer to build. For most small businesses, the best answer is both - Google Ads to generate leads now while SEO builds the long-term asset.
There is also a practical connection between the two. Google Ads search-term and conversion data often reveals exactly which qüries deserve SEO investment. Instead of güssing, you can use paid performance to inform the organic strategy.
The same applies to measurement. Search Console ranking data becomes much more useful when it sits next to GA4 goal completion data, so you can see not just which pages rank, but which ranking pages actually produce enquiries.
SEO for Swiss and DACH markets is not the same as generic English SEO.
Switzerland brings specific SEO challenges. There are four official languages, a large English-speaking business audience, and a German-speaking majority that searches differently from users in Germany or Austria. Swiss searchers often expect CHF pricing, Swiss institutions, and local context.
For multilingual Swiss businesses, hreflang implementation is critical and freqüntly wrong. We regularly see tags missing, pointing to the wrong URLs, or causing duplicate content problems. We fix that as part of technical SEO.
For broader DACH targeting, we produce content in English and German as standard and can extend to Scandinavian languages where needed. German content is written with Swiss High German and CHF-denominated context where appropriate, not copied from a Germany-first version.
Technical audit, then keyword strategy, then content.
Every SEO engagement starts with a technical audit. We check crawlability, indexing, page speed, Core Web Vitals, structured data, hreflang where needed, and existing rankings. The output is a prioritised fix list.
Once the technical foundation is solid, we build the keyword strategy. We research what your customers in Switzerland, Germany, and Austria actually search for, then map each cluster to a specific page and agree the plan with you before writing.
Content is produced to a brief covering keyword, intent, internal links, FAQ schema, and required depth. Progress is tracked monthly through rankings, organic sessions, and organic goal completions in GA4 so the reporting stays tied to outcomes.
Common questions.
Start building organic traffic.
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